Are youth sports too serious?
As parents and coaches, we must make youth sports fun for kids. Tim Hortons’ latest advertisement highlights this.
Free soccer program gives kids a place to play
There is a lot of money in kids’ sports. In Canada alone, recent research suggests that youth sport has become an industry worth $8.7 billion per year. Unfortunately, amid this flow of dollars, and the sometimes astronomical cost for parents, many kids from lower-income homes are getting left on the sidelines. Enter Tim Adams with … Continued
This ad campaign seeks to empower women in soccer
We don’t sell commercial ad space on Active for Life, but once in a while, we recognize advertising campaigns that promote important messages. This is the case with the Visa ad campaign developed for the 2019 FIFA Women’s World Cup, which started earlier this month. The campaign video shows a series of female soccer players … Continued
Nike’s FIFA Women’s World Cup ad encourages girls to dream big
Don’t change your dream. Change the world. That’s the messaging behind Nike’s newest ad, highlighting girls and the game of soccer. In the three-minute video, a young female player realizes her potential by running alongside the game’s biggest names. From shooting a video game cover with Brazil’s Andressa Alves to coaching alongside former English … Continued
How to get your daughter inspired by the FIFA Women’s World Cup
But role models are not enough to change the lives of Canadian girls
Regulating a child’s emotions through soccer
Ready, Aim, Kick! to the rescue One particularly difficult day, we tried an activity called Ready, Aim, Kick! (see Activity #6) from the APPLE Seeds program. This robust program introduces physical literacy skills in a sequential way within everyday play. Ready, Aim, Kick! involves playing kicking games using targets and a variety of materials, including pylons, … Continued
Why I wish I’d played more than one sport as a kid
About once a year a sharp pang of regret hits me. It’s most likely to strike on one of two occasions: in the winter after a big snowfall or out on the lake at a summer cottage. The two situations are vastly different, yet both stir up similar feelings of regret, embarrassment, and frustration. So, … Continued
Kicking: How to teach kids to kick a soccer ball
Teach kids how to strike for power
The evolution of the soccer ball
How FIFA changes the ball each World Cup
Iceland is Active for Life’s favourite World Cup team
How Iceland beat the odds and made history
8 reasons to watch the Russia World Cup with your kids
Color, pageantry, and festive antics highlight the world cup
Bio-banding aims to put youth soccer teams on equal footing
A new way to level the playing field
Two soccer moms’ sweet sideline solution
Lollipops keep these moms from shouting at games
8 things I wish I never did as a coach (and what I should have done instead)
A coach’s mea culpa
The Friday Parents Club and other substitutes for summer camp
Some parents get creative in keeping kids active in summer
How Olympic medalist Erin McLeod is motivating a nation
Inspirational stories that have motivated people to be their best
Raising a generation of inactive kids is AfL Role Model John O’Sullivan’s biggest fear
The former pro soccer player and coach is out to change all that
Campaign uses humour to put an end to early specialization
Support for parents … and their kids
Two new Lucy books will get little kids excited about sports
Encouraging children to be active and to enjoy trying new things
Walking the walk: the coach as role model
Coaches must set a good example for their players to follow
Steve Nash’s dad on kids in sport
John Nash shares insights on raising successful kids
8 reasons to watch the Euro Cup with your kids
From the stadium to the living room, it’s an inclusive experience for everyone
Pure Instinct is a fun new sport that can help kids develop physical literacy
A fresh concept that combines the attributes of several popular athletic activities
World Cup winning U.S. soccer women are multi-sport athletes
Soccer star Abby Wambach played elite basketball in high school